What is the full list of ingredients that goes into your product?

We use 100% naturally derived ingredients in all our formulations. Every ingredient is clearly listed on the product label and on the product page on our website. We believe in complete ingredient transparency — no hidden chemicals, no misleading claims.

What is the shelf life or expiry date of your products?

The base of our product is bioenzyme, made by fermenting pineapple — a process similar to making vinegar or wine. That means it is naturally self-preserving. However, for regulatory and documentation purposes, we mention a shelf life of 2 years. When stored properly, it remains effective well beyond that.

Does the product foam?

Yes, but not in the way chemical cleaners do. Our key ingredient is soap nuts, which have natural foaming properties. However, they need to be hydrated and slightly agitated to produce foam. The foam generated is just the right amount needed for cleaning, not for show.
Unlike synthetic foaming agents like SLS or SLES, which are designed to create excessive foam to appeal to your psychology, our foam is functional. You don’t need a mountain of foam to clean effectively — that’s just marketing. What you get here is real cleaning, not a bubble show.

Do your products contain fragrance?

We use only 100% pure essential oils, extracted through traditional distillation methods. You won’t find any synthetic fragrances or chemically derived "natural" scents in our products. This ensures a gentle, plant-based aroma without the risks associated with artificial fragrance compounds.

How is your packaging sustainable?

We are based in Uttarakhand, close to many tourist regions where plastic waste is a growing concern. To tackle this, we rescue plastic bottles that are in good condition, deep clean and UV-sanitize them, and reuse them — reducing the need for new plastic. These are packed in 100% recycled cardboard boxes that are plastic-free, recyclable, andfully home compostable.

New plastic(HDPE most reused and recycled) is used only for our 5L bulk packs, where higher volume reduces the overall packaging footprint. For those who prefer less packaging, we also offer a naked bottle option at a lower price, delivered without any outer box.

How is it different from other plant-based cleaners?

We have one of the very few 100% naturally derived formulations on the market. Most brands use the term “plant-based” loosely — often referring to plant-derived versions of the same harmful chemicals, like SLS or SLES. Just ask any brand what percentage of their product is actually natural — you’ll likely find it’s far from 100%.

Also, terms like “biodegradable” are used casually. Many synthetic compounds may eventually degrade, but only after months in water bodies, by which time the damage is already done.
Our formulation avoids that altogether by using truly natural, water-safe ingredients that are gentle on both your home and the planet.