The Importance of Local Sourcing of Resources

In an era where consumerism often glorifies imported goods shipped from distant lands, it's essential to question the actual benefits of these products, especially considering their significant environmental footprints. While global shipping has made a wide variety of products accessible, the environmental cost of transporting these goods is often overlooked.

Key Considerations for Local Sourcing

The Hidden Footprint: The environmental impact of shipping goods extends far beyond the final product's journey to the consumer. For example, a product weighing just 900 grams might require several kilograms of raw materials during its manufacturing process. The cumulative footprint from sourcing, processing, and transportation is often invisible to the consumer but has a considerable environmental impact.

  • Total Weight Miles: One of the critical metrics to consider is the total weight miles traveled by the goods. This includes the distance covered by raw materials, components, and the final product. Reducing these miles can significantly lower the overall carbon footprint of a product.

  • Proximity of Resources: The closer the raw material, manufacturing facility, and market are positioned, the lesser the environmental impact. By sourcing locally, we minimize transportation distances, which not only reduces emissions but also supports local economies.

Our Approach to Local Sourcing

We have strategically positioned our manufacturing unit to ensure that all our raw ingredients are sourced from within a 50-70 km radius. This commitment to local sourcing is reflected in our name and our practices. By sourcing raw Himalayan soapnuts locally, we ensure better quality due to the favorable climatic conditions that help retain the moisture and saponin content in the soapnut's pericarp.

This principle applies not only to soapnuts but also to other ingredients like jaggery and pineapple peels, which are sourced locally and processed shortly after harvest, ensuring freshness and quality.

The Purity of Local Ingredients


During our research, we encountered suppliers offering "premium Egyptian geranium oil" or "European lavender oil." While these imported oils might have certain advantages, the environmental footprint associated with their transport often outweighs their benefits. Local Himalayan geranium, for instance, offers a similar fragrance and therapeutic properties without the significant carbon footprint. Additionally, local sourcing reduces the risk of adulteration, which can occur at multiple stages during the import process.

In summary, prioritizing local sourcing not only minimizes environmental impact but also ensures product quality and purity, reinforcing the idea that pure is premium. By choosing local ingredients, we create products that are not only better for the planet but also more effective and reliable for our customers.